I’M A WITNESS. A TOOL CREATED TO FIGHT CYBER BULLYING.
60% of the time, if a witness speaks up when they see bullying, the bullying stops within 10 seconds.
So we wanted to give them a tool to help them going from passive to active. Our solution: An emoji.
4 months later after presenting the idea to Apple they pushed out our emoji in their new iOs update.
8 months later Android did the same thing. So now our emoji lives in every phone on earth.
Case Study
PSA :30
Logo Design
Handmade typeface
Silicon Valley Partners
Manifesto
RECOGNITION:
CANNES
Gold // Ad Council // I Am A Witness // Cyber – Social – Social Purpose
Silver // Ad Council // I Am A Witness // Mobile – Social Messaging Campaign
Silver // Ad Council // I Am A Witness // Mobile – Social – Social Trends
Shortlist // Ad Council // I Am A Witness // Cyber – Social - Apps and Tools
D&AD
Yellow Pencil // Ad Council // I Am a Witness // Digital Marketing – Use of Social Media
ONE SHOW
Silver // Ad Council // I Am a Witness // Design: Brand Identity (New or Rebrand)
Bronze // Ad Council // I Am a Witness // Cross-Platform – Non-Profit: Integrated Branding
ADC
Bronze // Ad Council // I Am a Witness // Design, Motion, Illustration – Typography Systems
Bronze // Ad Council // I Am a Witness // Social Content – Social Network Platform
AICP
Winner // Ad Council // I Am a Witness // Next Cause Marketing
Winner // Ad Council // I Am a Witness // Next Social
Shortlist // Ad Council // I Am a Witness // Next Innovation
Effies
Bronze // Ad Council // I Am A Witness // Positive Social Change – Non-Profit
Best In Show // Ad Council // I Am A Witness // Social Media
Winner // Ad Council // I Am A Witness // Social Media
WEBBY AWARDS
Webby Awards Winner: ADVERTISING & MEDIA. Public Service & Activism
Webby Nominee: Ad Council “I Am A Witness” for Social: Public Service & Activism
Webby Nominee: Ad Council “I Am A Witness” for Advertising & Media: Motion Graphics
Winner // Ad Council // I Am A Witness // Online Advertising Creativity – Mobile: Integration Across Platforms
Silver // Ad Council // I Am A Witness // Social. Community Building
SHORTY AWARDS
Bronze // Ad Council // I Am a Witness // Best Influencer and Celebrity Campaig
SF ADDYS
Silver // Ad Council // I Am a Witness // Integrated Campaign – Public Service
Silver // Ad Council // I Am a Witness // Elements of Advertising – Film & Video, Animation or Special Effects
Silver // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
ADDY’S (REGIONALS)
Gold // Ad Council // I Am a Witness // Integrated Campaign – Public Service
Gold // Ad Council // I Am a Witness // Elements of Advertising – Film & Video, Animation or Special Effects
Gold // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
NATIONAL ADDY’S
Gold // Ad Council // I Am a Witness // Online/Interactive – Social Media – Multiple Platforms
Gold // Ad Council // I Am a Witness // Public Service Online Film, Video and Sound
Silver // Ad Council // I Am a Witness // Integrated Campaign – Public Service
FACEBOOK AWARDS
Bronze // Ad Council// I Am A Witness // Facebook For Good