To launch Califia’s newest campaign, Irresistibly Good, we set out to show just how compelling Califia's products are and what effect they can have on people. Particularly people with very strong affiliations with specific foods. Or in this case, a Muppet. When your name is Cookie Monster, it stands to reason that your go to food is likely cookies. When Cookie Monster is introduced to the irresistibly good combination of Califia Almond Milk and cereal, he considers a new path.
Deep Thoughts :30